unitytheatre


Genies, Giants and Gold Mountains
December 16, 2011, 10:50 am
Filed under: Marketing Desk

Hello everyone,

It’s been a few months since the last marketing blog so there’s loads of news to catch up with.

We’re currently deep into our Christmas programme with The Voyages Of Sinbad The Sailor in Unity 1 and Terry Titter’s Cosy Chrimbo! in Unity 2. Sinbad has been a new and exciting evolution of of Christmas show. Unlike 2010/11’s show Sinbad has been scripted (usually the show is devised) by Jeff Young and directed by unity’s Artistic Director Graeme Phillips. The show they have created is probably the best I’ve seen at Unity, it’s clever, funny, perfect for kids but with enough for adults to enjoy as well. During the first night (when traditionally everyone who’s worked on the show goes along with family and friends) I was thrilled to hear kids laughing, pointing and smiling, but also adults genuinely appreciating the wit of the play. It embodies everything the Unity stands for, it’s original, clever, witty, uses a range of theatrical techniques, shadow puppetry, puppets, song, dance, sword fights, but it has a message, it has direction, focus and a soul. Check out the brilliant video to see more!

We’ve had a great Autumn season at Unity with more sell-out shows than ever before, but we never focus on the past and are looking to the Spring Season to make sure it’s a sterling success. There are loads of great shows in the season but there are two stand out events for me, the return of Gold Mountain and our exciting  fuelfest. Gold Mountain, returning after a successful run in 2010, is a co-production with Canadian company Les Deux Mondes and features Liverpool’s own David Yip. The show is with us for a week before embarking on tour to London, Sweden and then Canada! Fuelfest sees innovative producers Fuel curate part of the season with four exciting shows: they’ll be exciting, quirky and something completely different to our usual programme. Expect shows in the dark, participative interaction and moving storytelling!

Hope to see you there!

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Tales from the Marketing Desk
September 9, 2011, 2:59 pm
Filed under: Marketing Desk

Hello and welcome back!

There’s been a long summer since our last blog post so, as our Autumn season bursts into life we thought it’d be a good thing to tell you about what’s been going on!

We’ve kicked off the season with the hugely successful Down Our Street which saw the Active Drama company bring tales of the Cammell Laird workers and life in Birkenhead brought to our stage. This was closely followed by the Gary Millar led Happy Daze The Musical with a range of stars raising money for Zoe’s Place Baby Hospice. And tonight we open our Making Art Showcase which features five of the best upcoming new companies in the region bringing new work to our stage supported by our experienced technicians and staff!

In marketing news (always the highlight of this blog) we’ve been incredibly busy this summer doing, well, loads of things!

  • Booking Tickets: Our new box office system is in and working and is a pleasure to use! It’s faster and more efficient for us working in Box Office, and means that we no longer have the slightly hideous £2.50 charge when booking online (although we do have a 50p card charge per transaction), you can now have your tickets posted out, we can have online offers and tickets deals available online AND (as if all that wasn’t enough), you can select your seat when booking for LIPA productions!
  • We’re looking into getting a new Wi-Fi system for the building to make it a better place to hang out and use!
  • We’ve put loads and loads of information online about lots of our shows as well as collected all the reviewers stars from Edinburgh! Check our Translunar Paradise for the vast amount of critical accalim (and stars) they received!
  • We’ll be selling tickets for a few other venues: LIPA, The Kazimier and Croxteth Hall!
  • I’m looking at bits of comedy for Spring 2012 including Robin Ince, Daniel Bye and Joanna Neary – Waiting and see who we manage to get!


Keeping up appearances!
June 4, 2011, 5:33 pm
Filed under: Marketing Desk

It’s been a couple of weeks since the last ‘Marketing Desk’ post, so I thought it might be time to update you all about what’s been going on in our corner of Unity Theatre!

The long awaited new box office system has an implementation date at last, yes we will be teched up to the max (maximum tecchin’), with the brilliant Spektrix system from Mon 25th July! The system will be a huge leap forward for us, no more booking fees online, online offers, as well as much faster and more efficient service at the box office AND much more targeted marketing (meaning we’ll be able to really send people the right amount of information rather than things they mightn’t necessarily be interested in!). We’re also looking at doing some of the ticketing for Liverpool’s 2nd coolest venue (after Unity of course) The Kazimier in the autumn as well as our good friends at LIPA which we’re all really excited about! For more information about our external ticketing then add a comment at the bottom of this post and I’ll get back to you!

Our next brochure is well underway and I can reveal that it will be pink! Not a gentle pink either, a startling bright pink! Rachael and Paul (Marketing Officers) are working hard to make sure this is our best ever brochure – no pressure! Keep a look out for it! The new season should be going online and onsale around 27 June (and we’ve got some brilliant shows) so if you’d like to order an advance e-copy from us just add a comment to the bottom of this page and we’ll get you on the mailing list asap!

The annual Christmas show now has a title, unfortunately I cannot reveal the details until a couple of weeks time, but it’s going to be a big change for us with the welcome return of a brilliant director to create the most magical production Unity has seen (fingers-crossed!). We’ve commissioned some beautiful artwork from a lovely designer Jessica Woodhouse so we’ll keep you informed of how that’s coming along as sketches and images start arriving with us!

Blind Faith

Blind Faith

This week we’ve been showing: Double Bill, Fest Live and Blind Faith. Feedback for all the shows has been fantastic, particularly Fest Live where 5 up-and-coming new physical theatre companies performed new pieces for the bargain price of just £6 – several 10 out of 10 ratings on the comment cards!! We also got chance to see the quirkily wonderful Blind Faith presented by the Madhatters. Set at T-In-The-Park in 2010 it’s a raucous energetic show with some extremely talented young actors – imagine Skins but more sweary and funnier!!  And I almost forgot the beautiful performance by the Splatt’s kids on friday, the best show about pants saving the world there has ever been – well done all involved!

Anyway, enough from the marketing desk for now – we’re currently looking for advertisers for our brochure (for more information check out this page http://unitytheatreliverpool.co.uk/support/corporateangels.html ) so much work to be done!

Hope to see you at Unity soon!

Best, Sam (Marketing Manager)



Retro John Barnes and tales from the marketing desk…
May 5, 2011, 6:13 pm
Filed under: Marketing Desk

After an absence of a couple of weeks, we’ve returned to the blog to report what we’ve been upto in the Marketing Department and beyond, and explain about “Retro John Barnes”!

Unity has a huge amount of shows passing through our doors every year; well over 100 different events of varying sizes and needs! Inevitably this means we have to find a balance between the short term projects (usually, but not always shows coming up in the next 3 months) and long term projects. Our biggest project of the last few months has been preparations for our new box office system, which, fingers crossed will make online bookings easier and cheaper, in person booking faster and will generally make everyone’s life easier! Expect the new box office joy to go online at the end of July!

(John Barnes information coming soon… at the bottom of the page)

We’ve also started planning for our Autumn season launch, where we’ll be releasing a mini-brochure as well as our new-look full brochure. We’ve already confirmed one or two productions including the return of a couple of internationally acclaimed companies, award-winning comedians and the next of our popular acoustic nights!

You’ve hopefully noticed we’ve revamped the website which should be increasingly cool and funky. We added a facebook feed on some of the pages so you can keep up to date with us at all times!

In other news we have 2 advertising spaces in our season brochure which we’ll be approaching companies about using! Current advertisers are Host and The Carriageworks at Hope Street Hotel – follow them on twitter for all the latest news and offers (we’re a particular fan of Host’s curry!).

And finally, the moment you’ve been looking forward to, we have been given a collection of retro John Barnes Footballer Of The Year 1988 posters by one of our lovely Unity Angels, they’re pretty cool and all proceeds we make from selling them will go to our youth theatre! If you’d like to get hold of one, then comment below with your e-mail address and I’ll e-mail details!

Marketing, bizarre and never boring.



Exciting things afoot…
March 17, 2011, 5:59 pm
Filed under: Marketing Desk | Tags: , , ,

Hello! Welcome back! Nice to see you (you know what I mean!)!

It’s been a while since my last post so I thought I’d get you up to date with what’s been going on..

Essentially lots. Loads. A huge amount. An indescribable amount. Well maybe not that bad, but lots…

So, here goes:

  • Our new brochure is finished and in in the building! We really like it and we hope you do too! It’ll be distributed and mailed out in the next few weeks but for those who’d like a sneak peak then you can have a look here. http://issuu.com/unitytheatre/docs/final_draft
    (Everything goes onsale next Thursday morning by the way!!!)
  • Our website is being redone as we speak (literally right now) and will be going live at sometime on Monday (you’ll still be able to book though!)
  • We’re redesigning our weekly e-mail (it looks really cool, not quite finished but sign up for our mailing list and you’ll get to see it!)
  • The new box office system is heading quickly towards confirmed, it’ll look like it’ll do all sorts of cool stuff and will most probably be booking fee free!!!

Meanwhile the biscuit situation in the office has veered off course with an unexpected influx of  Butter Biscuits…

What biscuits would you recommend for a hard-working arts office? What is the perfect arts biscuit? (We’ve ruled Hobnobs because of their lack of flair..)

All the best!



Seeing into the future of comedy…
February 28, 2011, 6:20 pm
Filed under: Marketing Desk

Hello! Welcome back, hope you had a great weekend!

We’ve been working on our new brochure which opens with the brilliant Liverpool Comedy Festival and 13 shows from some of the UKs best comedians!

With maybe the exception of Russell Kane and Arthur Smith none of these comedians are everyday names who you’d recognize in an instant and be able to tell one of their trademark jokes (“Man Drawer” anyone?). So why should you go to the festival? I was thinking about this and I started to consider the names who have performed just before they were famous.. Now if you consider that these people were unknown at the time they performed, in a way the 18 people who saw Mark Watson, saw a star of tomorrow.. They can stand firm and say “I saw them before they made it” with a sense of pride!

Here’s just a sample of the names who’ve performed at Unity…

Rhod Gilbert
Richard Herring
Dara O’Brien
Andy Parsons
Reginald D Hunter
Russell Howard
Jimmy Carr
Dan Kitson
Jason Byrne
John Bishop
Jason Manford
Mark Watson
Stewart Lee (My favourite comedian!!)
Josie Long
Jerry Sadowitz

Suddenly the idea of  risking £8 on an unknown at the comedy festival doesn’t seem like a risk? I’m really excited this year because we’ve got the following comedians: Alfie Joey, Tim Fitzhigham, Simon Munnery, Pete Firman, Andi Osho and Lloyd Langford.. Who knows, maybe next time they’re in Liverpool they’ll be at the Echo Arena instead!

Hope to see you there!



What we watched this week!
February 18, 2011, 4:51 pm
Filed under: Marketing Desk

It’s the end of a busy week here at Unity Theatre and with my desk buried somewhere underneath a pile of brochure covers, pens, leaflets, a laptop, the Philharmonic’s neon brochure, Cranberry juice and three calculators (why three??? I’m not sure how it came to three…), i though that it would be important (prior to the weekly cleanup operation) to reflect on the show’s we’ve had on!

Beachy Head – (Tue)
Up and coming Analogue Theatre (who were featured in The Observer, The Guardian and The Independent the week prior) brought their multimedia show about one man’s suicide and the fall out from human tragedy. Opening with some beautiful moments of live video work the show was fluid and captivating with some amazing imagery. A terrific review from Ian Hall (Read Here...) perfectly summed up with “Much praise should be left at the writer’s door for the accurate and sensitive way that this type of human tragedy can have devastating effect on others.” Praise should also go to the cast and director for plotting out such a technical and physically vigorous show with accuracy!

Storm In A Teacup – (Wed)
Summed up pretty well in our office as “beautiful”. Aimed at 4- 7 years olds it had the staff who sneaked into the 4pm show laughing away. Some brilliant puppetry (which the kids were able to see up close after the show)!  See this piece, it’s lovely, it’s heartwarming and it’s extremely clever theatrically!

Neil Innes – (Thu)
I have to confess, I didn’t really know who Neil Innes was. I’d seen The Rutles and Monty Python but was a little unaware about his cult status. Luckily the man who plays 6 different instruments in two 45min acts showed that he wasn’t resting on his past reputation with some wisecracking songs, audience participation, tales of The Beatles, and an eye watering song about Democracy. Combining astute political observation with genuine but funny songwriting is quite a skill, all while conducting an audience in foot stamping, choruses and raspberry blowing.

Did you see any of the shows this week? If so then let us know what you thought!